As the Director of Digital Content for Core and the Manticore Games marketing team, I am tasked with concepting and developing creative around media campaigns, and producing activations for events within the Metaverse.
deadmau5 Music Video & "Oberhasli" World
Core's partnership with deadmau5 was a monumental event for the platform. deadmau5's natural interest in metaverse and music development opened a collaboration with Core to create a music video using community-created worlds. We would use them as sets, capturing the action using Core to animate the machinima for the music video for deadmau5 & Lights "When The Summer Dies".
The campaign paired his music video with his virtual world for fans to come and experience his meta-vision. Named Oberhasli, his experience features portals to the worlds from the music video, social mini-games, and live concerts, as well as bonus cosmetic items for users who came to the grand-opening. The biggest challenge with creating this trailer, was trying to showcase all the wonderful monuments and experiences without spoiling any surprises along the way.
Dungeons & Dragons Panel of Legends
The first tentpole partnership Core had was with the iconic brand, Dungeons & Dragons.
The Core Multiverse Games
Built upon the evolving format of UGC worlds create player tournaments, the Multiverse Games were designed in parallel with the Olympic Games global event.